11 Value-Based Marketing Principles

This blog contains affiliate links and will not make any service or product cost more. The affiliate links gives a kind commission to Nurse Becca Consulting.

Aside from a brief overview, we will also cover a list of  11 Value-based marketing principles to give you a better understanding of how this process works for different niche sterategies.

In building information, and reading blogs, watching YouTubes and generally reseaching value-based concepts and different meanings of Value-Based this article has a nice approach. According to Sue Mills in her article, “Value-Based Marketing-Why Do You Need It”,

To bring this back to my dear old Dad and his teachings.  For years he has been going on about the fact that business Values are not just a set of principles that a business promotes to tick the box.  They are and should be the set of core values and fundamental principles that an organisation operates by, unequivocally. Throughout the entire organisation, not just in their Health and Safety space, or their marketing space, but in every part of the business.

In other words, you walk the walk with a stride that can mirror your customers in order to provide value by demonstrating your values infuse with theirs as a synergy.

Also noteworthy is the known psychology fact that people more largely believe What Dad

Taught, since he is a universal authority. This is ironic but true that building upon testamonials and creating an engaging brand ignites your business.

Introducing your value-based pricing

What is value based pricing? This simple technique can bring better relationships with your clients and offer a way to market that opens new opportunities to expand your customer experience.

In health care, the Centers for Medicare and Medicaid Services unrolled value based pricing and incentives for:

  • Home Health-When patients need help at home after a surgery or illness and have a nurse, physical therapy, occupational therapy, speech therapy, spiritual and social support they may qualify for home health based on their condition and insurance eligibility.
  • Primary Care-This essential cornerstone is preventative and helps to provide continuity of care.
  • Skilled Nursing Centers-Skilled Nursing Centers may get value based pricing and incentives for reducing infections, falls, and other elements of care. CMS has created a value based program for this level of care.
  • End Stage Kidney Disease-This program measures criteria into 2020 for keeping minerals such as calcium at safe levels, making sure patients are protected from infection-reducing blood sepsis and making sure the red blood cells have enough ability to carry oxygen (hemoglobin).
  • Hospital Readmission reduction incentives.

These models are aimed at increasing quality by rewarding good patient outcomes. Reporting certain quality measures result in healthy incentives that motivate health care companies to compete for quality. You can go ahead and dive into statistics and ask perplexing questions on who funded the research endeavors. But the continual attention of this type of model is for creating outcomes which improve health and wellness while maintaining reasonable cost for a larger society. This is a political topic of historical, current and future importance.

One nature of explanation for value based pricing has to do with the perception of value highlighted over the cost of the service or product. This may sound confusing, but this is elementary and will make sense with considering the list of 11 Principles for Value Based Marketing.

11 Principles for Value Based Marketing

  1. Values are an emotional pillars which relate to helping your customer with their needs
  2. This link highlights the hotel example well: https://my.wealthyaffiliate.com/nnursebecca/blog/7-phenomenal-features-of-the-spiffy-g-wagon/a_aid/b593f450
  3. Jay’s example. Market research in dentistry. Jay Niell is a personal business coach who provides weekly live video training and mentorship for members of the online business community on Wealthy Affiliate. One live training almost 7 years ago, Jay gave a presentation in which he called the dental office to offer help with their online ratings and SEO; their rank suffered from rotten reviews. Not just about rotten teeth, but entailing actual awful dentistry experience. Jay’s Expert advice may be part of the reason for his pearly white smile!
  4. Email marketing within your niche can help identify needs of your current and future clients. Gathering an email list can be easy to accomplish with a landing page call to action to sign up for your company newsletter or an ebook. These are just a couple basic ideas that are a cinch to start now.
  5. Appeal to PEOPLE. The element of value based marketing is another aspect which caters to the consumer feelings and echoes their heart of hearts beliefs.
  6. Customer Story and Lifespan is worth thoughtful planning. Furthermore after thought toward discovery of client story and place in the buying lifepspan, budgeting market endeavors focused on the mutual linterests and followers intended more toward purchase or investment your gives more return on investment. Putting more effort into marketing that which proves successful in alignment with shared values and ethics propels success.
  7. Company mission and its backbone of values should line up with your client. The idea is like funding missions to help victims of violence for appealing to those who abhor domestic abuse. It should support those who you want to resonate with your company. Another example is so promoting blood donations for those who need these blood product infusiins in order to live or have quality of life.
  8. Reviews with engaging content, SEO, keyword research and advertisement get traffic for every niche!
  9. Campaigning Coordination write a plan and do your best to stick to it. Take out tasks which are not time suckers. Triage your time.
  10. Learn the approach for each online platform and streamline with prioritization. Some companies will have better conversion of visitors to brand development on certain online areas. For Values, Facebook has more social attention and interactiopn. LinkedIn is for business networking, and members can streamline their profile to fit their interest and values, building relationships online with companies who hashtag similar interests. Food related industries may have better appeal to Pinterest since people love to look at pictures of food.
  11. Thankful spirit and your personal touch. Celebrate your strength and experience which you bring to the table. Remain Humble and kind while respecting your own brand in order to let it shine.

This article is dedicated to Elle Pierson for inviting Nurse Becca for Podcast on Nurse Consultant Network

You can listen in on a podcast with Elle at:

https://anchor.fm/jennifer-michelle/episodes/Elle-Pierson-on-How-to-Build-Your-Online-Reputation-1-of-3-e23tcd

Networking and fellowship can unravel the overlapping terminology, which are braided in the fabric of our community leaving a wave soft and pure as the last princess in a tribe of peaceful bartering affiliates.

The value of affiliate marketing may escape the attention of new legal nurse consultants and attorneys, as well as newly developing niches in any line of business.

Rebecca Nixon

Comments (29)

  1. Henry

    Reply

    Hi Becca! I really enjoyed the podcast. Thank you for including the link on this post.

    But what I have appreciated most are 2 of the 11 principles you mentioned here. The first one is paying attention to email marketing. I have been postponing getting started with email marketing, but seeing it included here in your post has made me say “Enough, I’ll get started today!”

    And the other important principle that I’ll treasure from your post is the importance of that personal touch in everything we write.

    Thank you very much!

    • Rebecca Nixon

      Reply

      Dear Henry,

      You are quite welcome of course. If this post made you take action on one thing, it was worth every bit of effort. Thank you for such a thoughtful reply. I appreciate that! Infusing personality can foster engagement. I am so glad you liked the podcast. I have to tell you I am excited to be invited after talking with Elle. She also inspired my Wealthy Affiliate blog post. That brought the tally to 4 posts on top of getting the Bentley back for detailing haha! My 4 year old imagines the funniest things. She thinks the rental car company stores and details all her Bugattis what a jokester. Oh and on top of getting called into the hospital. What a day! When we work hard we make it happen.

      Kind Regards,

      Nurse Becca

      -R. Nixon, RN, CLNC

  2. Tom

    Reply

    Hi Rebecca,

    It is a shame that companies that are providing health care need to have incentives to improve results. Being as I am from the UK we have the national health service (for now). I hope that we don’t have to go to this system. However, I suppose if the value based principal works, it is worth pursuing.

    • Rebecca Nixon

      Reply

      Dear Tom,

      Howdy from Idaho! The UK people I’ve had privileges of working with are fantastic. It is just a discussion of multifaceted use of the value based terminology. I was not sure if my examples would be confusing. This is great feedback to help spur more creative explanations and exploring the ideas of Value Based Strategies for Marketing. There are several different meanings I should revise to outline better. Thank you for taking the time in giving me a comment. How kind of you!

      Sincerely,

      Nurse Becca

      -R. Nixon, RN, CLNC

  3. Tracy

    Reply

    Hi there, I had the opportunity to review your site, it’s very nicely laid out.  I enjoyed reading the 11 Value Based Marketing Principles and learned that I should be putting some of your suggestions into practice in order to become more successful with my marketing strategy.  

    I like what you said about ‘walk the walk with a stride that can mirror your customer’ by demonstrating values.  

    You’ve given some great suggestions to increasing marketing strategies in order to achieve overall success.  

    When you speak about putting a plan in place and sticking to it, I couldn’t agree with you more, I somehow get side tracked easily and get off track and it can take a little longer to get back on the motivation train.  

    I found number 10 helpful in your principles.  The breakdown of how a business can be marketed through each social media platform was very helpful.  

    Great site, full of awesome information

    All the best on your success.

    • Rebecca Nixon

      Reply

      Dear Tracy,

      This comment resonates with enthusiasm for progress. I like how you paraphrased and translate this in practice. Social media can help build brands, Elle is a pro at this. Her passion inspires me sonI had to share some of my thoughts and brainstorm.

      Have you had more luck on one platform rather than another? I am curious to know. I will continue to add to this post with more research.

      It is absolutely wonderful for you to stop by, thank you!

      Best Regards,

      Nurse Becca

      -R. Nixon, RN, CLNC

  4. Arwil

    Reply

    You have raised all goodpoints in your 11 principles of value-basedmarketing. What I love in the list is your point on appealing to people. Every marketing campaign should ultimately make the people relate to what you are showing or telling them. People should feel that you are communicating to them personally. Whatever you do, without the appeal, all efforts will all be thrown to the waste bin.

    • Rebecca Nixon

      Reply

      Dear Arwill,

      I have to say I agree. You are very kind to give this feedback. Thank you very much!

      Nurse Becca

      -R. Nixon, RN, CLNC

  5. Micheal

    Reply

    Love the principles that are listed in this article..

    To be honest I wasn’t aware of most of them until I read this article just now.

    Out of all the principle # 5 stood out to me the most Appeal to people.

    I think its one of the most over looked principle in marketing.. 

    Because when its all said and done everyone wants to be loved … 

    Awesome article..
    Keep up the good work..

  6. Mathessa40

    Reply

    I enjoy reading the 11 Principles for Value Based Marketing and I love it. Thank you for all the interesting information. And its important that the topic or information we share to our website well attract our reader or visitor. Everything that you mention in your Principles are true. Hopefully you write more.

    • Rebecca Nixon

      Reply

      Dear Mathessa thank you for sending me input and yes I’m doing research for my writing now. I am glad you enjoy reading what I’m working on and will definitely keep it up. I was thinking about an ebook and just watched this how to demonstration. I hope this one inspires you!

      Sincerely,

      Nurse Becca

      -R. Nixon, RN, CLNC 

  7. Reply

    I enjoy reading the 11 Principles for Value Based Marketing and I love it. Thank you for all the interesting information.

  8. Riaz Shah

    Reply

    Loving your tips Rebecca,

    Especially email marketing, I’ve heard so much about it (Basically everyone’s talking about it) and I’m convinced to give it a try on my blog. I’m still new to the ups and downs of it and I’m currently thinking of email title and bodies to create in advance so that when I blast, I’m ready for it. How often would you advise bloggers to email their subscribers? 

    • Rebecca Nixon

      Reply

      Hi there!

      Thank you so much for visiting me! I think with each new post and periodically between for asking interest of subjects or promotions. There is no set number as long as you are sending valuable information and not just spamming. A monthly newsletter would be ideal as well. I havent made newsletters for my business yet but have thought about doing so. Email marketing is a good investment of time to learn about. Have a great night!

      Warmly,

      Nurse Becca 

      -R. Nixon, RN, CLNC

  9. Nicki V

    Reply

    That was a really great list of value-based marketing principles.  I think it’s really important for people to remember why they are getting into internet marketing and to follow your list to ensure that they are trying to solve people’s problems, not just sell products to people.  Awesome list. I’m going to print it off just for the reminder!

    • Rebecca Nixon

      Reply

      Dear Nicki,

      I am flattered and honored to read your reply. Thank you so much for visiting!

      Kind Regards,

      Nurse Becca

      -R. Nixon, RN, CLNC

  10. Melissa

    Reply

    Your 11 value-based marketing principles are straight forward. Number one being right on point. Every need (problem) piggybacks on an emotional touchpoint. I think it is the first step to identifying the problem that your audience is having so that you can offer a suitable solution. I like that you apply this to the healthcare industry, it’s commonly overlooked from the marketing stand point because often time, we don’t seek out a healthcare professional unless the problem manifest itself already. I like the fact that in recent years, focus on preventative care is being magnified. 

    • Rebecca Nixon

      Reply

      Dear Melissa,

      You are magnificent. Preventative care is a part of wellness we should not forget. It is a cornerstone of health. Just as the pillars of marketing revolve around ongoing care. I like that analogy, never would have thought of it that way. It’s so great to have your input, thank you.

      Sincerely,

      Nurse Becca

      -R. Nixon, RN, CLNC

  11. Dave Sweney

    Reply

    You have laid out a good summary of 11 value-based marketing principles that will help your business and the service that your followers, clients, or prospects will also benefit from. Thinking through the purpose you are in business for will lead you to many of these. 

    This involves evaluating what you are providing from a user’s perspective. I mean that if you base your marketing on what their expectations are you will be better equipped to meet these with the systems, content, and service that you will provide. 

    It is not complicated but something that many marketers fail to do. They want to make sales, that is their mission. Once the sale is made, they move on to get that next sale. That is rather short-sighted, as the real money is in the repeat and life-long customers that you can build over time using value-based marketing.

    I have heard many names for the process over the years, but the mechanics are pretty much the same no matter what kind of sales you may be focused on. With online marketing, the tools are somewhat different, and how these are used differs, but the concept is the same. 

    In my case, I was involved in offline sales for many more years than I have been selling online, but I am continually surprised at how much of what I learned and was doing applied to online sales. Of the 11, the ones that stand out for me are aligning the marketing with the customer’s values, adding in of a personal touch, and the power of storytelling. Great post and lots to think through, I have bookmarked this post. Thanks for putting this together…

    • Rebecca Nixon

      Reply

      Dear Dave,

      I like your perspective. You definitely have a great point that shows you’re a person who cares. It is kind of you to swing by and thank you so much too for this beautiful response.

      Best Regards,

      Nurse Becca

      -R. Nixon, RN, CLNC

  12. Rizza

    Reply

    Hi Becca,

    Thank for sharing your insights in focusing to value rather than conversions when you are doing marketing. It is the hallmark of a trustworthy marketer and business owner to keep these principles in mind.

    In this world, people are looking forward to things that could actually help them not just get a sale on. 

    I am starting out in Wealthy Affiliate, but I still have a lot of things I need to learn and apply. 

    So, what kind of marketing techniques would you recommend when it comes to social media and email?

    • Rebecca Nixon

      Reply

      Dear Rizza,

      You have great questions. I think having a plan where your set out strategy includes growing and organizing your email list is a good start. You can employ particular methods of expanding your email list and with categorizing? Ensure your communication is spent on providing valuable content with relevance to the people on the other end of the clicks. Their perspective and needs are what matters. Welcome to Wealthy Affiliate. I am still learning a lot there and I started 9 months ago. I have been an ambassador for a few months and will help you out if I can.

      I hope this answers your question. Have a great night!

      Warmly,

      Nurse Becca

      -R. Nixon, RN, CLNC

  13. nasrin19

    Reply

    Great site, full of awesome information. You have raised all the good points in your 11 principles of value-based marketing. I enjoyed reading the 11 value-Based Marketing Principles and learned that I should be putting some of your suggestions into practice in order to become more successful with my marketing strategy. I found the number 10 helpful in your principles. The breakdown of how a business can be marketed through each social media platform was very helpful.

    Well Done! Thank you again for the thorough article.

    • Rebecca Nixon

      Reply

      You are welcome and it is a privilege to have you visit. I am making changes to my site. Today, added NACLNC seal of excellence. Definitely will keep building on this and celebrate. It’s an honor to be a fellow WA Alumni. Thank you for taking the time to visit and write to me.

      Kind Regards,

      Nurse Becca

      -R. Nixon, RN, CLNC

  14. Eli

    Reply

    Hi Rebecca!

    I found this so helpful for my career as I am also an affiliate, the one from 11 points which is about email marketing attract me, since I am pretty new to this field, I am still not sure about that – how and what to do with email marketing… I’d really appreciate it if you could write another blog about email marketing. and just notify me if it has posted.

    Can’t wait to see your next blog. 🙂

    Thank you so much for such a helpful post.

    Much Love,

    Eli

    • Rebecca Nixon

      Reply

      Dear Eli,

      I am glad to have your input, and would enjoy putting together more on email marketing. I have research for this and made a video tutorial you may like. I will find a link for you. Thank you so much for cisiting and you’re quite welcome of course. I am revising this blog after such a great response. I have written notes with ideas from the great feedback.

      Sincerely,

      Nurse Becca

      -R. Nixon, RN, CLNC

  15. Alblue

    Reply

    Hi Rebecca, thanks for explaining about value based marketing principles. I can see these points are important for basic marketing. I’m just started my online business and I learn so much just from reading them. Do we need to apply all the principles from beginning, or can we start from certain point? I personally think point number five about appealing to people is very important, so I will make sure to have my business appeal to my customers’ heart 🙂

    • Rebecca Nixon

      Reply

      You’re very welcome, I hope it helps! I am finishing up a training on marketing one sheets, too. This may help, but no the ideas are not the whole process. It is a start and we all start somewhere. You have outstanding ideas & that shows a lot.

      Would you like to see my video on marketing one sheets? It is in Wealthy Affiliate where I am posting as soon as it is finished recording and caption left to do.

      Have a great night and thank you for stopping by plus leaving a note.

      Sincerely,

      Nurse Becca

      -R. Nixon, RN, CLNC

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