What a workshop!
Live Webinar Review:
The Vickie Milazzo Institute is founded by the Pioneer of Legal Nurse Consulting, and provides training and education for nurses which bridges medicine and law. Today, Milazzo hosted a live webinar and spoke with a group of successful CLNC Mentors who explain reasons why some consultants succeed while others fail.
Medical errors persist, this makes legal nurse consulting an ongoing need that is growing. The networking techniques of the individual consultant can be a determinant factor since the market is there. This class encompasses many ways legal nurse consultants can enhance success by listening to the advice of experienced mentors.
The webinar software was easy to navigate, but may not be as compatible for some phones. At the Beginning part of the webinar, unable to hear the speakers and no option located for closed captioning.
***Logging back in after ensuring settings, it was necessary to change to the laptop version of the AP, and obtain an extension download for Chrome.
Beginning the seminar, I missed the first part, and the rest of it was insightful. I found Vickie to be a positive hostess and the immense value in real advice from these distinguished colleagues. Among other very helpful wisdom, was to take the advice of professionals seriously when it comes to marketing and networking in business.
If the advice is not implemented, just as if advertisement is not a main part of running the business. Nurses learn in nursing school to begin with the discharge as the main goal.
A market plan can mimic this technique by thinking of the end result as happy clients and strong partnerships just like the happy healthy patient is the ultimate goal.
Starting from the beginning, a strong introduction of communication, and following up on dissatisfied responses can implement a strategy that shows integrity.
After a nice speech with “words to live by” that I missed, was a live Q&A session that operated without a glitch.
The innovation and inspiration of providing a way to ask live questions as they are thought of was the best feature of Vickie Milazzo’s class. Robert Malaer, RN, MSN, CLNC was there answering questions live.
My first question pertained to pay
-per-click advertisements, and could be very expensive if keywords are targeted with highly competitive law markets. Some of the most expensive keywords are in the law arena, and attorneys pay a fortune in advertisement because of the competitive market.
Keyword research would be the necessary golden key for this idea to be worth the expense of pay-per-click marketing.
You can get keyword research tool Jaaxy: and learn how to use it in Wealthy Affiliate Online Business Community. (Affiliate Link)
The first week of courses is completely FREE. These are affiliate links for a small commission to Nurse Becca Consulting if premium accounts are purchased.
No purchase is needed to try out keyword research or the first week of entrepreneurship training. The golden key of keyword research is creating an ongoing strategy.
One positive theme is target marketing that builds relationships because that is what counts for the best investment of time.
There is a very successful tactic of using a food and kindness approach such as jalapeno cheesy bread snacks for attorneys and their assistants. (Malaer)
I presented a question, whether a CLNC may want to outsource for exhibiting. The idea is to offer CLNC and Attorney booth exhibits with their marketing materials and perhaps a drawing or other item of interest to make the display attractive. It can prove to be helpful to provide a triage-type service if an attorney or LNC is needed in the courtroom or at another location.
The triage would organize the most relevant attorneys and grow a base for email marketing, sign up for newsletter or other helpful materials.
The answer on the live forum was met with laughter and great to see Vickie Milazzo with the group get to have smiles and laughter in spite of the serious nature of this event. I did enjoy the brainstorming, and the consensus would be that these services should not be outsourced because of building a brand people know like and trust.
Outsourcing could be done as a hired presenter who is contracted to refer interested attorneys who match the skill set needed with their case.
This can be an agreement between consultants and lawyers prior to the exhibit event. The agreement may include that of a specific script or elevator speech.
The consultants who provide this service can also subcontract, sharing cases if the exhibit was a success and the referral rate skyrocketed. It is best to subcontract rather than tell an attorney that you cannot get the job done, Milazzo said.
Although they would not necessarily be the same niche market, there is room for all to benefit from positive partnerships. I like to use the analogy of PayPal partnerships like Google Pay. (Affiliate link)
In this example, the two icons compliment one another.
Since attorneys and consultants have many sub specialties, it would not necessarily compete directly. In a sense, it could be confusion of your brand. That would only be true if the affiliate hired for an exhibit did not properly represent the company, or diverted streams of eager class action mass tort cases to another entity entirely. That sort of behavior would not be fitting of anyone who should work in the arena of nursing or law.
Still, if I became sick with Lyme disease and developed paralysis, it may be a good idea to outsource some personal marketing and work remotely. Because of technology, work from home opportunities abound for legal nurse consultants.
My overall opinion of the online class was a great investment to have the pleasure listening in to a presentation and then group discussion on the topic of examining success versus failure among CLNCs.
Another great resource for studying as a Certified Legal Nurse Consultant. In this course, you will find all the learning provided in Vickie’s Seminars in one complete resource.
Get your Copy of Core Curriculum at this link: https://amzn.to/30Tgn5d
I highly recommend the laptop version for your phone if you cannot login to hear the speakers. You may need the ap for Cisco extension for your type of web browser. If this sounds too complicated, there is also a call-in option.
This is a brief summary of strengths of the event:
3. Concise and easy to add into calendar
4. Reputable resources
5. A great opportunity to ask your own questions and have them answered as a brainstorm of the group
6. Actionable steps to implement
The prevalence of medical errors and pharmacy errors makes the legal nurse consulting business a thriving field to work in. In the digital world of today, many companies are using online advertisement as a main marketing technique.
The CLNC understands that the difference in success and failure can entail Relevant Advertisement. It is important to continue promotion of a CLNC business while attending to cases, court or building facts.
Successful CLNC business entails ongoing marketing and networking is a powerful key. One secret of doing this is understanding keyword research and finding your preference of tools to get unlimited traffic to your website without needing paid ads.
Further more, in-person marketing the brand for the specific traits which make a solid impact in solving lawyer problems is an important sclice of the whole marketing and ad pie.
I am happy to offer the best of both worlds in pharmacy and nursing, as well as ongoing training with experts and mavericks of the field.